HiMY SYeD in TOronto

Almost no startup founder values her time properly.

Consultants know exactly what their time is worth: their hourly rate. As they say, it’s how much “the market will bear.” When a consultant intentionally doesn’t work for an hour — whether to be with family or to work on a new startup — they’re clearly giving up an hour of potential earnings.

If being a consultant is your goal, this is indeed how you should value your time. But when you’re in a startup, the math is completely different.

Your time is $1000/hour, and you need to act accordingly. Here’s why…